Giantnerd Case Study Link Giantnerd ran 12 Facebook Ads campaigns in order to boost awareness and communication from its customers. They also desired new user sign-ups, conversions, orders, and visit value coming from the Giantnerd Facebook Page. The company puts out Facebook Ads targeting its to year-old demographic.
This article was originally published by Web Marketing Today. Practical Ecommerce acquired Web Marketing Today in Inwe merged the two sites, leaving Practical Ecommerce as the successor. This case study, from a long-standing client, helps prove the point.
Today, the company is one of the leading producers of Cajun food products in the U.
The Problem Distributors of consumer-packaged goods look at multiple factors when deciding to carry a particular product. One is brand recognition and presence in the market, for which Facebook followers and engagement can play a large role.
Normally, I would avoid using such as wide age range when creating Facebook ads for other small businesses, but people in Louisiana love to cook, so I wanted to capture users who were more than likely to cook for themselves or others. Other categories unique to Louisiana, such as Acadiana and Cajun French, were also included.
This strategy resulted in identifying a clearly-defined audience that provided an estimated daily reach ofpeople. The ads needed to feature its products and logo prominently, along with photos of enticing-looking food, when possible.
The Refinement We monitored the ads throughout their three-month run.
We also noticed that users were not engaging with the ad featuring the roux product, so we discontinued it. That freed up even more of the budget to go toward ads featuring the sausage and the rice dressing mix.
From that point, very little editing of the ads was required. The Results The ads exceeded all our expectations. Here are the results. The ads reached nearly 92, Facebook users and received more than 11, clicks.
They drove over 10, new followers to the page at an average cost of 11 cents per like. Focused targeting of an audience that showed definite affinity to Cajun food and culture also helped ensure we would receive the greatest results at the lowest possible price.
To summarize, here are a few takeaways from the case study: Clearly define your goals before thinking about strategy. Create a strategy document that outlines the agreed upon goals and that defines your target audience.
Be precise in your targeting, without narrowing your audience too much. Refine your ads while the campaign is running. Otherwise, you will waste money on an uncaring and non-engaged audience. Rodney Hess Sign up for our email newsletter Sign Up.Facebook is an excellent resource for those in the education field to build a community of students and reach prospective new heartoftexashop.com of our clients, ASC English School, uses Facebook marketi In this case study, learn how Facebook marketing helped one education client in Boston reach new students and build a community of current students.
For example, if we had a case study that showed how one customer generated twice as many leads as a result of our marketing automation tool, our blog post might be something along the lines of: "How to Double Lead Flow With Marketing Automation [Case Study].".
Facebook Case Study In November , social media giant, Facebook pushed the limit of online marketing by introducing a controversial marketing ploy, the Beacon tool.
Facebook Case Study In November , social media giant, Facebook pushed the limit of online marketing by introducing a controversial marketing ploy, the Beacon tool. 1. Introduction What makes Facebook so successful and why it is used by all companies today for marketing?
6 Amazing Facebook Marketing Case Studies February 16, Susanna Gebauer (Last updated: /08/06) Even though Facebook still seems to be first on the mind of many people thinking about social media marketing – Facebook is not easy to master. Facebook Case Study In November , social media giant, Facebook pushed the limit of online marketing by introducing a controversial marketing ploy, the Beacon tool. Facebook is not easy to master for social media marketing success. Here are 6 Facebook marketing case studies for you to learn from and get inspiration.
These are the two questions are g. Success Stories Case studies like these inspire and motivate us. See how businesses like yours are growing with Facebook marketing.