Suzie Humphreys is seated on the floor, and Ron Chapman is in the right foreground. BeforeFM radio was off to an austere start. Developed infrequency modulation FM was in experimental stages throughout the late s and early s.
Multi-Channel Holdings is a privately held Golden Gate Capital portfolio company and is the parent entity of multichannel retail software vendor Ecometry.
However, Blue Martini has already sacrificed any traction it had gained as a business-to-consumer B2C e-commerce visionary by revamping its offering as a selling-optimization tool across industries. Its applications worked well for B2C companies with an online presence.
However, the company then started to develop products as a multichannel customer relationship management CRM suite vendor for B2B and B2C businesses. In Aprilwith the purchase of Cybrant, Blue Martini picked up business in B2B sell-side e-commerce, because of its product configuration and guided-selling functionality — and narrowed its focus to two industries, retail and manufacturing.
Inthe company de-emphasized its positioning as a CRM suite provider to focus on interactive selling. Most recently, the company has shifted focus away from its traditional B2C e-commerce positioning into more generic support for all selling channels, such as mobile sales.
Multi-Channel Holdings was likely drawn to Blue Martini by the opportunity to round out its retail portfolio with a B2C e-commerce solution. Gartner believes that the purchase is an indication that Blue Martini will shift back to a primarily retail focus.
By Adam Sarner "Complexity Will Determine B2B E-Commerce Decisions" — The complexity of your company's selling model and order management process should shape functionality and architecture decisions for B2B e-commerce and partner management. DeSisto You may need to sign in or be a Gartner client to access the documents referenced in this First Take.
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The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such.
Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.Integrating E-Commerce and Data Mining: Architecture and Challenges Suhail Ansari, Ron Kohavi, Llew Mason, and Zijian Zheng Blue Martini Software.
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Dear Twitpic Community - thank you for all the wonderful photos you have taken over the years. We have now placed Twitpic in an archived state. BibMe Free Bibliography & Citation Maker - MLA, APA, Chicago, Harvard. Nov 11, · Blue Martini Software Inc. was acquired by Escalate, Inc.
Blue Martini Software, Inc. provides software solutions for e-commerce, marketing, Location: Campus Drive Suite San Mateo, CA United States.