Study media rather than consume it

Producing engaging content 60 percent. Measuring content effectiveness 57 percent. Producing Content Consistently 57 percent.

Study media rather than consume it

September 1, Book Reading A growing share of Americans are reading e-books on tablets and smartphones rather than dedicated e-readers, but print books remain much more popular than books in digital formats By Andrew Perrin Americans today have an enormous variety of content available to them at any time of day, and this material is available in a number of formats and through a range of digitally connected devices.

And when people reach for a book, it is much more likely to be a traditional print book than a digital product. But while print remains at the center of the book-reading landscape as a whole, there has been a distinct shift in the e-book landscape over the last five years.

Study media rather than consume it

Americans increasingly turn to multipurpose devices such as smartphones and tablet computers — rather than dedicated e-readers — when they engage with e-book content.

The share of e-book readers on tablets has more than tripled since and the number of readers on phones has more than doubled over that time, while the share reading on e-book reading devices has not changed.

Study media rather than consume it

And smartphones are playing an especially prominent role in the e-reading habits of certain demographic groups, such as non-whites and those who have not attended college. These are among the main findings of a nationally representative telephone survey of 1, American adults conducted March 7-April 4, The share of Americans who have read a book in the last year is largely unchanged since ; more Americans read print books than either read e-books or listen to audio books Following Study media rather than consume it slight overall decline in book readership between andthe share of American adults who read books in any format has remained largely unchanged over the last four years.

Americans read an average mean of 12 books per year, while the typical median American has read 4 books in the last 12 months.

Readers today can access books in several common digital formats, but print books remain substantially more popular than either e-books or audio books.

In addition to being less popular than print books overall, the share of Americans who read e-books or listen to audio books has remained fairly stable in recent years. However, some demographic groups are slightly more likely than others to do all of their reading in digital format.

College graduates — Compared with those who have not attended college, college graduates are more likely to read books in general, more likely to read print books, and more likely to consume digital-book content.

The typical median college graduate has read seven books in the last year. These young adults are more likely than their elders to read books in various digital formats, but are also more likely to read print books as well: However, men and women are equally likely to read digital-format books such as e-books and audio books.

The share of Americans who read books on tablets or cellphones has increased substantially sincewhile the share using dedicated e-readers has remained stable Tablet computer and smartphone ownership have each increased dramatically in recent years, and a growing share of Americans are using these multipurpose mobile devices — rather than dedicated e-readers — to read books.

Media Confidential: Study: Young Millennials Consume OTT Rather Than Broadcast Content It's not just one movie.
Table of Contents How many get news on multiple social media sites? And to what degree are these news consumers seeking online news out versus happening upon it while doing other things?
Content Marketing Statistics - The Ultimate List - Curata Blog It could be waking up to the sound of the radio, or passing billboards in the streets or simply just watching television. They are a lot of different forms of media, for example, verbal or written media, visual media and aural media.

The share of Americans who read books on desktop or laptop computers has also increased, although by a more modest amount: About one-in-five Americans under the age of 50 have used a cellphone to read e-books; blacks and Americans who have not attended college are especially likely to turn to cellphone — rather than other digital devices — when reading e-books Previous Pew Research Center studies have documented how several groups — such as blacks and Latinos, and those who have not attended college — tend to rely heavily on smartphones for online access.

And in the context of book reading, members of these groups are especially likely to turn to smartphones — rather than tablets or other types of digital devices — when they engage with e-book content. By contrast, whites tend to turn to a range of digital devices when reading e-books: Cellphones also play a relatively prominent role in the reading habits of Americans who have not attended college.

But these differences are much less pronounced when it comes to reading books on cellphones. Along with these groups, Americans under the age of 50 are especially likely to consume e-book content on cell phones: The share of Americans who read in order to research a specific topic of interest has increased in recent years In addition to asking whether — and on what devices — Americans read books specifically, the survey also included a broader set of questions asking about reasons that people might read written content of any kind including books, but also magazines, newspapers or online content.

In , this was asked over the phone and asked about “seeing” news rather than “getting” news. Additionally, this figure combines items about news on social media generally and . Why Is It Important to Study the Media, Rather Than Simply Consume It? Why Is It Important to Study the Media, Rather Than Simply Consume It? Words Aug 21st, 7 Pages. Show More. Everyday we encounter the media in some form. It could be waking up to the sound of the radio, or passing billboards in the streets or simply just. The report also suggests users are noticing the original news brand behind social media content less than half of the time, something that is likely to worry traditional media outlets.

Among all American adults: A similar share of Americans report that they read for pleasure, for work or school, or to keep up with current events compared to the most recent time these questions were asked in Older and younger adults are equally likely to read for pleasure or to keep up with current events; younger adults are more likely to read for work or school, or to research a topic of interest In some cases, the factors associated with high rates of book readership are the same ones associated with reading for specific purposes.

For instance, college graduates are more likely than those who have only attended high school to read books in general — and they are also more likely to read for all four of the specific motivations examined in this survey.

At the same time, there is not always such a direct relationship between book reading and overall reading for specific purposes. As noted earlier in this report, young adults are more likely to read books than older adults.

And when asked about specific reasons why they might read a range of content, these young adults are much more likely than older adults to say that they read for work or school, or to research a specific topic of interest.How Teenagers Consume Media: the report that shook the City In addition, PC games are relatively easy to pirate and download for free, so many teenagers would do this rather than buy a game.

Aug 06,  · Yet Another Study Shows You Beat Piracy Through Innovation, Rather Than Enforcement from the water-is-wet,-except-to-hollywood dept. In , Americans express a clear preference for getting their news on a screen – though which screen that is varies.

TV remains the dominant screen, followed by digital. People who ate seven or more portions of fruit and vegetables a day had a 42% lower risk of death at any point in time than those who ate less than one portion, reports a new UCL study.

Researchers used the Health Survey for England to study the eating habits of 65, people representative of the. 3. Summary: They don't.

It's time to get to know Generation Z.

People rarely read Web pages word by word; instead, they scan the page, picking out individual words and sentences. In research on how people read websites we found that 79 percent of our test users always scanned any new page they came across; only 16 percent read word-by-word.

(Update: a newer study found that users read email newsletters even more abruptly than they. Study: Majority Of Young Millennials Consume OTT Rather Than Broadcast Content - 06/05/ A new study on the media consumption and content discovery habits of young Millennials -- tos.

Why is important to study the media, rather than simply consume it? | Essay Example